Blog Explaination

As a REALTOR® I help clients maximize the value of their homes beginning with the purchase, during ownership, and finally with the sale of the home. This blog is one of the methods I use to deliver enhanced value.
The Roberts Team with Long and Foster
Mobile: 301-873-2106
Office: 301-424-0900

Wednesday, June 19, 2024

Transform Your Home from “Just Another Listing”

Transform your home to be "Not Just Another Listing"
Welcome to the fourth and final installment of preparing for your home-selling journey! If you’ve been following along, you know that decluttering is the first ingredient of the secret sauce to making your home irresistible to potential buyers. In our previous posts, we explored the
Benefits and Roadblocks When Decluttering, and Overcoming the Difficulties of Decluttering. We examined specific methods for attacking clutter. In our last post, we even dipped our toes into the world of turning your home into a marketable commodity with strategies for showcasing your home for sale.

 Now, let’s dive deeper. Today, we’ll focus on specific areas of your home that can transform it from
“just another listing” to a showstopper that commands attention. So, grab your metaphorical paintbrush, because we’re about to create a masterpiece that will leave buyers saying, “Wow!”

But first, a quick recap: Decluttering isn’t just about tossing old magazines or hiding the laundry basket. It’s about creating space, flow, and a sense of calm. Buyers want to envision themselves living in their new home, so we want to depersonalize and neutralize the space and tastefully minimize the content of each space. 

Now, let’s embark on a room-by-room adventure, exploring creative ideas to transform each space into an irresistible home for potential buyers. 

Room by Room Enhancements

  1. Outdoors

    1. Curb appeal: Deep clean the outside. Obviously, the main entrance of the home as seen from the street is the priority. Pressure wash the siding, windows, gutters, sidewalk, porch, and deck to remove dirt and grime. Wash the windows inside and out and consider removing screens if they’re not in good condition.

    2. Landscaping: Tidy up your yard by removing clutter, debris, and dead leaves. Mow the lawn, rake leaves, weed, mulch, and trim overgrown trees and bushes. Clean out all the corners and under bushes. If you are still a year or more out from selling, consider a lawn care service to overseed, feed the lawn and kill weeds. Also remember when aggressively trimming back trees and bushes it may take a year or two for them to grow back attractively.

    3. Entryway focus:  This is the first-place potential buyers stop and look around. Survey the area to be sure it is attractive. This area should be immaculate. Consider polishing or replacing the door fixtures, such as the handle, kickplate, doorknocker, hinges, doorbell, and peephole. Be sure there is no rot around the door trim – I see this very frequently. Consider painting the door trim if cleaning is insufficient. A nice welcome mat is a thoughtful accent. If there is a garden, apply nice mulch. Finally, a floral touch such as a  pot of geraniums or other bright flowers near the front door to make the exterior feel alive and inviting.


  1. Foyer: The first glimpse of the inside of the home comes when you walk through the front door, so this first impression is of the highest importance. Here are some ideas:

    1. Open and Spacious: Keep your entryway open and spacious to create a better flow. Avoid clutter. Maybe add a mirror to make a smaller or darker entryway appear larger and brighter. 

    2. Purposeful Decor: Each piece you add should serve a purpose in creating an ideal environment. Avoid random items that add little visual impact.

    3. Lighting: A modern light fixture(s) can add elegance and style. Perhaps a table underneath it the light fixture with flowers would create an inviting atmosphere. Consider artistic lighting installations or simple yet chic options.

  2. Kitchen: After the foyer, the kitchen is usually where the home tour heads next and where most families spend the most time. This space is a critical place for attention to detail. 

    1. Clear Off Counter Space:

      1. Remove almost everything from countertops. Put away small appliances like coffee makers (unless there is a coffee nook), blenders, and toasters. Declutter the top of the refrigerator as well. Remove all magnets, notes, and pictures. 

      2. The goal here is to make your kitchen appear bigger, cleaner, and more streamlined. Be aware homeowners often become accustomed to their own clutter, making it almost invisible to them.

    2. Inside Pantry, Cabinets and Drawers:

When buyers inspect storage spaces, it’s essential to remove nonessential items and meticulously organize what remains. An orderly cabinet conveys a sense of spaciousness and calm.


  1. Update Hardware:

Dated cabinets can impact a sale. While replacing cabinets entirely might not be feasible, consider updating the hardware. Paint, new handles or knobs can give cabinets a fresh look.

  1. Floor Fixes:

Address any flooring issues. Repair or replace damaged tiles or floorboards. Clean and polish the floor to enhance its appeal.

  1. Windows That Wow:

Clean windows thoroughly to let in natural light. Consider adding sheer curtains or blinds to create an airy feel.

  1. Eliminate Clutter, Not Personality:

While decluttering is crucial, add a touch of personality. Set the table with colorful plates, napkins, and a fruit bowl. Consider unique planters with blooming flowers. 

Fresh or Faux Flowers:

Place fresh flowers or high-quality faux arrangements on countertops or tables. They add vibrancy and warmth to the space.

  1. Family Room: This room serves as a space where families can find solace and recover.” Many of our comforts are here. Ruthlessly decluttering and removing excess is critical. Pare Down Furniture:

Declutter by removing excess furniture. Professional stagers often take away up to half the furnishings to create a more spacious look. Ensure potential buyers can move around freely and access key features like the fireplace or built-in bookshelves. Avoid overloading the coffee table or the couch with pillows.

  1. Increase Lighting Everywhere:

Brighten up the family room. Adequate lighting is essential. Consider adding floor lamps, table lamps, or even pendant lights. Well-lit spaces feel more inviting and spacious. If practical, a strategically located mirror will reflect light back into the room.

  1. Depersonalize:

Remove personal photos, decor, and clutter. Buyers want to envision themselves in the space, so minimize family-specific items.

  1. Wall Styling:

Let buyers focus on the room itself. Create a “finished” look by paying attention to walls. Group similar art together and avoid excessive wall decor.

  1. Floating Furniture:

In smaller family rooms, consider floating furniture by pulling it away away from the walls. This creates visual breathing space and balances the room. Maybe choose scaled-down furniture for better proportions.

  1. Bedrooms: These personal sanctuaries witness our dreams, late-night reading sessions, and early morning stretches. Here are some tips to maximize their allure.

    1. Pay Special Attention to Your Bed:

      1. Choose the right-sized bed that fits the room’s scale; ensure there’s enough space for a nightstand on each side.

      2. Position the bed so that it faces the doorway and is immediately visible upon entering the room..

      3. Layer the bedding to make the bed a focal point. Neutral colors work best to evoke a sense of relaxation.

    2. Declutter and Clean:

  1. Thoroughly clean the entire bedroom. A clean space feels more inviting.

  2. Declutter by removing personal items, excess decor, and unnecessary furniture. Less is more when it comes to staging.

  1. Neutral Wall Colors:

Stick to neutral colors on the walls. These create a calming atmosphere and appeal to a broader range of buyers.

  1. Maximize Light:

  1. Natural light is best. Open curtains or blinds to let in as much light as possible.

  2. Consider adding strategically placed lamps to brighten darker corners.

  1. Strategically Arrange Furniture:

  1. Place furniture in a way that highlights the room’s flow and functionality.

  2. Less is more: If the bedroom is small, remove non-essential furniture to create a sense of spaciousness.

  1. Finishing Touches:

  1. Add subtle decor such as decorative pillows, a cozy throw, or a small plant.

  2. Ensure that the room feels welcoming and serene—a place where buyers can envision themselves relaxing.

  1. Bathrooms: These are yet other important rooms which buyers look at critically. Even if it is dated, attention to detail is important.

  1. Clean thoroughly: Start by deep cleaning the entire bathroom. A spotless space leaves a positive impression on potential buyers. If there is stubborn mold or mildew in caulk or grout, it is worth the expense to remove and replace it.

  2. Remove personal items: Remove toothbrushes, toiletries, and makeup from the countertop. Buyers want to envision themselves in the space, so depersonalizing is essential.

  3. Declutter and Organize: Remove excess items from countertops, drawers, and cabinets. Use mason jars or containers to store small essentials like cotton balls and hair bands. Storage areas should feel as though there is ample space. 

  4. Swap in a neutral, clean shower curtain: This will add visual interest and uplift the room’s color scheme.

  5. Enhance Lighting: Ample lighting is essential. Brighten the space by updating vanity lights with high-voltage bulbs or installing a backlit LED mirror.

  6. Add Inviting Touches: Invest in fluffy, white towels. Display them neatly to evoke a spa-like feel. Place a preserved boxwood plant for a touch of natural greenery without the need for watering. Consider replacing a boring mirror with one in an interesting shape or frame. Hang appealing artwork with calming themes like nature or abstract designs.

  1. Garages and unfinished basements: Finished basements should be treated like a family room. Use the same techniques to put your best foot forward.


Unfinished basements and garages should be just as clutter free and clean as anywhere else in the home, unless there are some special features that need to be showcased. 

Remember, when your home is listed on the market, it becomes a commodity to be sold, and it will no longer be your personal space. The art of showcasing your home lies in creating a neutral, appealing environment that allows potential buyers to envision themselves living comfortably in the space.

Our team is dedicated to providing exceptional assistance. Leveraging our unique perspective and expertise, we can help you clarify priorities and streamline processes, ultimately saving you valuable time and resources. Whether you need for sale-as-is, light staging support, professional advise, or comprehensive staging services complete with furniture and intricate details, rest assured that we’ve got you covered. 

Feel free to reach out by calling or texting me at 2301-873-2106, or you can email me at BReynolds@lNF.com. I would be very pleased to chat with you.

You can subscribe to this blog by clicking on the SUBSCRIBE button just under my picture on the right. That way, whenever an new article is posted, you will get an email notification.

Thursday, May 23, 2024

Strategies For Showcasing Your Home for Sale

 

Welcome to the third installment of our four-part series on decluttering and transforming your home for a successful sale. In our previous posts, we delved into the Benefits and Roadblocks When Decluttering and Overcoming the Difficulties of Decluttering. Now, let’s shift our focus to the exciting next step: presenting your home in its best light to potential buyers.

For years, you’ve meticulously curated your home—a reflection of your unique style, memories, and family. Each piece of furniture, every framed photo, and the cozy nooks tell a story. But now, a new chapter awaits—one where your home becomes more than just your sanctuary. It’s a valuable asset, a commodity in the real estate market to be sold.

The Paradigm Shift

As you prepare to sell, consider this shift in perspective.

Imagine flipping the script and transitioning from thinking of this house “yours” to “theirs.” The sentimental value remains, but now we layer it with practicality. Your home is no longer solely about your memories; it’s about creating a blank canvas for someone else’s dreams. Our goal is to make that as easy as possible.

Have you ever been to a model home in a new housing development, where the property is perfectly decorated in a fun, attractive way? To the maximum extent possible, that is our objective here. We want to make your home as attractive as possible for the buyer. Here are some of our objectives:

  1. Highlighting Features: Aim to emphasize the home's architectural details, layout, and unique selling points. By strategically placing furniture, artwork, and accessories, draw attention to desirable features like high ceilings, large windows, or built-in shelving. 
  1. Creating Ambiance: Set the tone for each room. Whether it's cozy and warm, sleek, and modern, or airy and bright, use color schemes, lighting, and textures to evoke specific feelings. The goal is to make potential buyers envision themselves living comfortably in the space. 
  1. Appealing to the Target Market: Tailor the home to resonate with the intended buyers. For instance, a family-oriented home might feature a playroom, while a downsizer's home emphasizes simplicity and ease of maintenance. 
  1. Showcasing Functionality:  Arrange furniture to demonstrate how rooms can be used effectively. Create functional layouts that highlight flow, storage options, and multipurpose spaces. Buyers should be able to visualize their lifestyle within the home. 
  1. Staging for Photography and Tours: Your home will be photographed for marketing materials and virtual tours. Ensure that every angle looks appealing, capturing the essence of the home. Proper staging enhances the overall presentation. 
  1. Balancing Trends and Timelessness: Avoid overly trendy choices that might quickly become outdated. Strike a balance by adding timeless elements that appeal to a wide range of buyers. 

Remember, our goal is a thoughtfully staged home that can significantly influence potential buyers, making them more likely to envision themselves living happily in the space. Both older and younger buyers are looking for homes that are project free and ready to live in. We want to show them what they want.

Your Model Home

So how do we do this? By decluttering and neutralizing your home. Think about that model home. What would you see?

  1. Spotlessly clean and odor free: Model homes are Immaculate and well maintained. Dirt, fingerprints, dust, cobwebs and mildew can distract significantly from our goals. A fresh coat of paint can produce a return on investment of several times the cost.  
  2. Personal Belongings: Model homes are intentionally depersonalized. You won’t see family photos, personal mementos, or clutter. The goal is to allow potential buyers to envision their own lives in the space.
  3. Worn or Used Items: Everything in a model home is new and well-maintained. You won’t find shabby furniture, stained carpets, or signs of wear. It may be better to have no furniture than old, unpleasant stuff.
  4. Customization: Model homes are designed to appeal to a broad audience. They lack personalized features like custom paint colors, unique wallpaper, or specialized built-ins.
  5. Mess or Disorganization: Model homes are meticulously staged. You won’t encounter messy beds, overflowing laundry baskets, overstuffed closets, disorganized cookware drawers or dishes in the sink.
  6. Pets or Pet-Related Items: To avoid allergies and distractions, model homes are pet-free zones. You won’t find pet beds, litter boxes, or chew toys. Many people have beloved pets, but not everyone finds them desirable. If you are living in the home while it is on the market, you would want to minimize these items.
  7. Unfinished Spaces: Model homes showcase every room, but they won’t display unfinished basements, attics, or construction areas. When necessary, these areas may contain in a very organized fashion the few items you want to  keep, but they should no longer be in the living areas.

Model homes are carefully curated to create an aspirational living environment that appeals to potential buyers. We need to remember we will only have one chance at a first impression, so we want to make the most of it. You may be very surprised how quickly some people will dismiss a property; we want to capture and hold their attention for as long as possible.

In my next post, I will discuss how to manage showcasing your home in a room – by – room fashion. Stay tuned.

Our team is dedicated to providing exceptional assistance. Leveraging our unique perspective and expertise, we can help you clarify priorities and streamline processes, ultimately saving you valuable time and resources. Whether you need light staging support, professional advice, or comprehensive staging services complete with furniture and intricate details, rest assured that we’ve got you covered. Feel free to reach out by calling or texting me at 2301-873-2106, or you can email me at BReynolds@lNF.com.

In the meantime, if you have any questions or feedback, please feel free to contact me at BReynolds@LNF.com or text/phone me at 301-873-2106. I am always happy to talk.

 

 

 




 

 

Friday, May 3, 2024

Overcoming the Difficulties of Decluttering

 




This is the second of four posts on decluttering and preparing your home for sale. In the previous post we identified some of the common benefits and difficulties when it comes to decluttering. In this post, we will focus on overcoming the difficulties of decluttering.

The Cost of Clutter

Part of overcoming the difficulties is having a positive mindset. I want to consider a mindset that we should focus on as we tackle getting rid of items in our homes. Clutter can have significant costs, both monetary and non-monetary. Keep in mind the following points:

Space Cost- Every square inch of your home comes with a price tag. Whether you rent or own, you pay for the space. Clutter consumes valuable real estate, affecting your living environment and overall costs.

Storage Unit- This cost is easy to identify. If you are storing property in a rental storage unit, unless those items have a return on investment,  you probably should get rid of them or return them to your home and remove even more from the home.

Loss of Living Space- Clutter can make your home feel small and cramped. You may not need a larger home, perhaps you just need to reclaim the space you have, eliminating the time, energy and expense of buying a new home.

Time and Maintenance Costs- The more you have, the more time you need to spend cleaning, organizing, and maintenance. When clutter is excessive, you can spend excessive time trying to find items you think you have. Likewise, you can get Decision Fatigue where you need to constantly make decisions on what to keep or discard. This can be very draining.

Emotional costs- Clutter can increase stress levels which in turn can impact family


relationships.

For your enjoyment, I found this humorous little video you may enjoy about knowing where things are – King of Queens.

Overcoming Obstacles to Decluttering

Decluttering is not just an exercise to go through. It can return real value to your home and family. Making each choice a business decision rather than an emotional one can make the effort much easier. Below are nine roadblocks and action points to help you as you declutter.

1.     Inertia- Just getting started is often the greatest challenge.

What to do- The trademark for Nike is apropos here  - “Just do it.” What could be plainer or more obvious? However, it can still be a daunting task and we really don’t want to do it, even though we know we need to.  Here are two potential suggestions to help you get started or help your partner to get started.

a.     Set some goals for the task. When the task is accomplished, give yourself a small reward (lunch or dinner out). Set an easy goal at first to get started, more difficult ones later with a nicer reward.

b.     Get someone to be a coach or an accountability partner; someone you would not really want to disappoint. Ask them to call or come by and ask how it is going.

c.     It can be a bit more fun if there is a little competition involved.

2.     Keeping items “just in case”- I struggle with this, especially in my workshop. I can always find a reason for keeping stuff. We often hold onto things we love or don’t use, fearing we might need them in the future. However, most of the time, these items remain unused.

What to do- If you don’t have a concrete idea of when you will need this, toss it. Unless it is truly unique, if you find you need it later, order it on Amazon and it will be here in a day or two. Most things we hold onto are not expensive. Alternatively, put the item in a box with a toss date (maybe a month or two away). If it is still there, into the trash it goes – without looking again.

3.     Keeping items to use “someday”- Like number two above, we often hold onto things with good intentions of using them someday.

What to do- Once again, you should have a specific plan, including a schedule of when to use it. If you have had that plan for the last 5-10 years and it has not been used, face it, you are not going to do it.

4.     Too much clutter- The overwhelming presence of numerous items can make decluttering difficult. Where do we start?

What to do- Two great ways to get started-

a.     Start with some big stuff. Take a stickie pad and go around the house and put stickies on larger items that are obvious picks. Call 1-800-GET JUNK or another junk removal service and have it removed – be ruthless.

b.     Pick a room, such as a bedroom (not primary bedroom) and get rid of stuff. You can move items to a more appropriate area in the house, but you can NEVER put it back into a room that has been decluttered unless it obviously belongs there. Then get rid of something else.

5.     Emotional attachment to possessions- Sentimental value often makes it hard to part with some items.

What to do-

a.     Reflect and Acknowledge- Begin by acknowledging the emotional significance of each item. Take a moment to reflect on why it holds meaning for you. Sometimes, simply recognizing the attachment can help you decide whether it’s worth keeping.

b.     Implement the “Three-Box” Method- You might want to consider the 80/15/5 rule and a maximum box size.

i.      Box 1 (Keep)- Place items that you genuinely cherish and cannot part with in this box. Consider only keeping 5% of the items and determine a maximum box size. It all must fit into that box(s).

ii.     Box 2 (Donate/Sell)- Items that are still in good condition but no longer serve you can go here. Consider donating or selling them. This may be approximately 15% of the items.

iii.   Box 3 (Trash)- Broken, unusable, or worn-out items belong in this box. Be honest about their condition. This amounts most items, maybe 80% of the stuff.

c.     Create a Memory Box (Box #1)- For sentimental items, create a designated memory box. Limit the space—once it’s full, you can’t add more. Choose only the most meaningful items to include.

d.     Take Photos- If an item triggers memories but doesn’t need physical space, take a photo of it. You’ll preserve the sentiment without cluttering your home.

e.     Set a Time Limit- Give yourself a deadline. If you haven’t used or thought about an item in a specified period (e.g., six months), it’s time to let go.

Look at it this way; decluttering doesn’t mean erasing memories. It’s about creating space for new experiences and allowing your home to breathe.

6.     Fear of judgment from others- Sometimes we worry about what others will think if we declutter or get rid of certain items. We may be thinking “A dear friend or a child gave this to me.”

What to do- Look back at 5 above “Emotional attachment to possessions.” The issues are really the same:  use the same strategies.

7.     Lack of time- Busy schedules can hinder decluttering efforts. Combining this with too much clutter can make it seem overwhelming.

What to do-

a.     Start small – allocate 10-15 minutes a day. That time will add up quickly.

b.     Declutter as you go-

1.     After laundry, assess clothes before returning them to the closet.

2.     While washing dishes, identify items you no longer love or need.

3.     Clear out expired or unwanted items from the fridge and pantry during meal planning.

4.     Buy One, Discard One – Buy a new shirt – donate one.  Buy a new book – give one (or two) away.

5.     Save Receipts Digitally

6.     Shred Junk Mail Immediately

7.     Toss Items When They Break – fix them immediately or toss.

c.     Keep a Donation Box Handy

d.     Use a Checklist or Challenge-

1.     A declutter checklist keeps you on track and provides ideas for items to let go of.

2.     Consider a daily declutter challenge with simple tasks to tackle each day.

Consistency is the key.

8.     Scarcity mindset- Holding onto items due to a scarcity mindset (fearing you won’t have enough) can hinder decluttering.

What to do-

a.     Acknowledge What You Don’t Miss- Reflect on items you’ve previously cleared out and didn’t miss. Recognize that letting go of certain things doesn’t negatively impact your life. This realization can empower you to declutter more confidently.

b.     Practice Regular Decluttering- Routinely move items out of your home. Regular decluttering prevents accumulation and helps you maintain a clutter-free space. Consider setting aside time each month to assess and remove unnecessary items.

9.     Financial guilt- Feeling guilty about decluttering items you spent money on is common.

What to do-

a.     Reorient your thoughts-

1.     Recognize Sunk Costs- The money spent acquiring the item is gone. Understand that the money spent on an item is a sunk cost—it’s already gone. Keeping something you don’t need will not bring the money back. Rather, reflect on the present and future benefits of decluttering.

2.     Opportunity Cost- Think of the opportunity costs of holding onto things, particularly when you are planning on moving. By decluttering, you create space for new experiences, mental clarity, and a more organized environment.

In Conclusion

We have covered quite a few strategies to commence decluttering your home. Congratulations on reading this blog and considering how to get started with this rewarding project. If you want it, we are here to help. We are happy to visit with you to provide an unbiased view of the situation and share thoughts on how best to get started. We know of various resources available to help with the heavy work. Perhaps we can help in other ways too. Start early. Call or text me at 301-873-2106 or email me at BReynolds@lNF.com for a complementary, non-judgmental, no obligation appointment.

Our next post will focus on going from decluttering to preparing to showcase your home for sale.

 

 


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